5 Website Design Methods Which may be Doing harm to An internet site and it is SEARCH ENGINE OPTIMIZATION Value
Designing a web site is both art and science. It takes artistic endeavor, visualization from user's perspective, and great technical skills to convert the visualized design into palpable creativity. The worst thing any company can perform is always to copy another company's website and implement it as his/her own. This sequence, if repeated by other individuals, results in a group of inadequately designed websites. It doesn't suffice the basic requirement of user experience. Such websites qualify a low rank in SEO valuations, resulting in poor traffic and low site ranking browsing engine ranking.
You will find web design techniques that ought to be avoided or chosen with objective analysis, as they may be either harming website design, or diminishing SEO valuation. Some are discussed below:
1. Using Tables in Website Layout
Using tables in a web page layout makes the page complicated, as most layout tables use lots of table attributes such as colspan, rowspan and nested tables. Although designing tables might be easy, the maintenance is tough. Most screen readers find it difficult to comprehend tables because they are supposed to learn it in the sequence displayed in HTML, and the content inside a table layout becomes puzzling when read from left to right and top to bottom. This really is further exacerbated when the table is nested. HTML5 advocates avoiding tables in page layout and HTML 4.01 disallows it. Presentation is kept separate from HTML, when CSS is employed, so maintenance of tables in CSS is really a bit easier. Tables might obstruct the flexibility of the page affect SEO. Nested tables take much more time for you to load than CSS for the exact same design. (1)
2. Infinite Scrolling
Although scrolling is really a remarkably popular design and frequently employed across most websites (especially e-commerce), it is not for each and every website. Using this technique depends upon the goals of the website. If the target of the website is always to stream content continuously and the content structure is flat, it could be useful. However, if the target of the website is to help users to discover a specific task or compare choices, it can hurt user experience.
In specific task accomplishment, users find grouped content more interesting. An individual might feel overpowered by the abundance of information presented by scrolling a never ending page (leading to low conversion). Hence, infinite scrolling is really a bad technique for websites focussed on task accomplishment activities. This calls for them to back-track their search or find a specific content. (2)
3. Parallax Scrolling
Although parallax scrolling is widely used and is a great function that results in a loyal visitor, there are issues associated with it too. Parallax scrolling can lead to low valuation for SEO ranking. If the parallax website is one page of content, images, and good visual display it is OK. However, if the website has infographic.i.e. image having text, Google does not read it! This can cause low SEO ranking website development. It may be sorted by converting the image content to actual text. The issue associated with footers should be taken into account as some users could be looking at the data available in the bottom of the page. Parallax webpages with images might take longer than usual to load, thereby making most users leave the website prior to the page actually loads. (3)
4. Lazy Loading:
Lazy loading does not allow content or images to load until users connect to that area of the page. This content then cannot be indexed by spiders and won't manage to load the remaining page (only the visible content gets indexed). This can cause low valuations for SEO and hurt the page traffic. The development and SEO team should evaluate the intended design to find out complicated elements which will be difficult to implement. (4)
5. Insufficient Mobile Configured Design
With high infiltration of mobile, it is required for a business to own its website mobile friendly, with a responsive and adaptive design. This has a direct bearing on traffic. With Google's introduction of mobile algorithm, websites who're not mobile friendly are pushed on to the search listing. A responsive design allows loading of the website on all device types. Device detection is achievable through adaptive design, allowing progressive improvement according to user requirements. However, configuration to any or all available device types can be a challenge. Responsive/adaptive means of design uses the responsive feature for many content and special coding for images making lightweight pages for mobile, and this improves load time. (5)
Wanting to copy a so called'great design'from some other website might look new and creative, but such steps can behave as a barrier to meeting the required goals and objectives of the website in the long run. They could not merely harm the creative appeal, but in addition block the natural SEO valuation of the website.
The aforementioned mentioned issue areas are a view in to the possible faltering design technique that might either arm or harm a website. It is required for the site owner to fully understand the purpose of these website designing techniques before just applying them with their website for maximizing gains.
(1)Kyrnin, Jennifer. "Don't Use Tables for Layout." About Tech website. 24 February 2015
(2)Loranger, Hoa. "Infinite Scrolling Is Not for Every Website." 2 February 2014. NN Group Website. 24 February 2015
(3)Ryan. "Common difficulties with popular designs." 24 November 2014. Inspired Mag Website. 24 February 2015
(4,5) Schachinger, Kristine. "5 Techniques That May Be Killing Your Website (and SEO)." 18 February 2015. Search Engine Watch Website. 24 February 2015
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